AI for complex products.

Built first for insurance teams that manage products, filings, markets and accounts. Effective connects the systems, sources and decisions behind the work.

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Trusted by insurance teams at

Connected work

Work happens everywhere. Effective keeps it connected.

Connect email, Slack, documents and core systems. Effective files each message, document and update under the product, account or market it belongs to, while preserving the source trail.

Build on it

Build on what the business already knows.

Start with an outcome, not a software specification. Effective investigates, coordinates the work and asks experts for the decisions that need them. The same context can power internal tools, workflows and customer-facing experiences.

Industry foundation

Starts out knowing your industry.

Effective starts with insurance data, product relationships and workflow patterns your team already works from. Pick a team to see what comes ready on day one and what your company makes its own.

Your methods

Run work the way your team does it.

Start from an industry plan. Change it to fit your methods, your exceptions and your review rules. Effective then runs the work the way your best operator would: what to check, who to involve, when to ask and what comes next.

Always on

Works around the clock.

Work can start from events and schedules, not only from a chat. Effective watches products, markets and accounts. When something changes, it investigates, prepares the response and brings your team the finding, source evidence and next decision.

Learning

Your company gets smarter with every run.

Effective starts with an industry foundation, then helps each company build its own frontier intelligence from its products, decisions, results and workflows.

Decisions, reasons, documents and tools stay attached to the product, account or market they came from. The next filing, product change or account review starts with what the company already learned.

Enterprise

Built for governed work.

Governance runs through the workflows on this page. Effective fits the way regulated enterprises manage access, approvals, systems and measurement.

Governed access: Roles decide what each person and agent can see, change and approve. Every action is logged with its source and approval history.
Works with your systems: Keep working in Word, Excel, email and the systems you run today. Raters and apps built in Effective can be called through an API where supported.
Set up with you: Our team connects your systems, sets up the first work with the people who do it, and trains the team until it runs without us.
Measured in your numbers: We agree up front what success looks like, then measure the work against it.

Security & compliance SOC 2 Type II, encryption in transit and at rest.
Data protection Private data controls and no model training on your data.
Governance controls SSO/SAML, role-based access and audit logs.
Integrations Connect securely to your core systems and workflows.

Customers

Start with one team. Keep building.

Excess and surplus MGA · property in wildfire, hurricane and flood zones

“We can get the same results we’d get from consultants and service providers at a fraction of the cost, with access to a much wider spread of data.”

Farhan Husain · Chief Underwriting Officer, FutureProof Technologies

Read the case study

Started with

Competitive research for new E&S programs, pieced together by hand from admitted carrier filings.

Runs now

Product development for four E&S programs at once, across Florida, California and Texas, with expansion to eight more states underway.

3 days

per competitive research cycle, down from 6 weeks

125

Florida filings from 15 years, surfaced in one session

For their customers

Property coverage in places where insurance is costly or hard to get.

Every company can become a self-improving institution.

Effective turns product work into reusable intelligence your team can build on. Sources, decisions, results and workflows stay connected after the work is done.

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